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adamroan: [ Advertising…has made us accustomed to seeing only one character, one body at the time. What they sold, were it deodorant or Marlboros, didn’t matter at all. What mattered was to see a single individual in a non-environment: a bit of blue sky, a swimming-pool… The question of rebuilding the environment is crucial, since we don’t know the world the modern individual will live in. It comes down to editing: the world images is often used, but they are no more. The one thing remaining is relations. Americans, who are more pragmatic, make use of that force. An image is never alone, it always calls for another. But today, what are called images are ensembles of solitude connected by something being said… …Movies are not one image after another, they are one image plus another, which forms a third image. This third one is formed by the spectator at the moment when he sees. The film is an image that becomes more and more precise, like the work of the musician or the painter.]

adamroan:

[

Advertising…has made us accustomed to seeing only one character, one body at the time. What they sold, were it deodorant or Marlboros, didn’t matter at all. What mattered was to see a single individual in a non-environment: a bit of blue sky, a swimming-pool… The question of rebuilding the environment is crucial, since we don’t know the world the modern individual will live in.

It comes down to editing: the world images is often used, but they are no more. The one thing remaining is relations. Americans, who are more pragmatic, make use of that force.

An image is never alone, it always calls for another. But today, what are called images are ensembles of solitude connected by something being said…

…Movies are not one image after another, they are one image plus another, which forms a third image. This third one is formed by the spectator at the moment when he sees. The film is an image that becomes more and more precise, like the work of the musician or the painter.]


Notes

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